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Advertising
Mix one part creative, one part design, and
one part strong messaging and you have advertising. Well, it's not really
that simple but there is a big difference between advertising and just
creative design. Creative design can be beautiful, it can be inspiring,
it can be shocking but it doesn't necessarily resonate a lasting message.
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In the world of advertising, if a person cannot remember the product or service you are trying to sell or your brand promise, then your ad has failed. We create great advertising because our ads always do both. We take heart-pounding, palm-sweating creative and infuse brand and/or fan loyalty. This is how we define advertising that "works" and it's also the only type of advertising that leaves our shop. If you want second best, look somewhere else. |
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