451Custom Social Media Training

First, the team at 451 Marketing works with the client to understand their concerns, needs, and goals and evaluate current campaigns and existing content to develop a clear, customized social media strategy that will enable them to reach their social media goals. This in-depth strategy development is followed by half-day training session for personnel and ongoing strategy support for six months.

Custom Social Media Training Services

 Strategy Development

451 Marketing will work with your team to develop an overall strategy for social media efforts and training.  This strategy development includes:

• Identifying existing media assets (photos, videos, etc), resources, and goals
• Identifying personnel to manage social media assets
• Identifying the best social media platforms
• Developing social media rules and protocols
• Creating a strategic social media plan

Training Session

Our team provides a skills assessment prior to training. Based upon assessment results, our team will modify the training and content.

Social Media Tools and Utility

• Introduction to applicable social media platforms and their unique utilities (Facebook, Twitter, YouTube, etc.)
• The anatomy of a social media campaign
• Expectations for timing and measurements for different strategies.

Effectively Using Social Media

• Do’s and don’ts of effectively utilizing social media platforms
• Understanding time commitment
• Creating a consistent schedule for content
• How to utilize social media for events
• Measurement

Action Plan

• Reviewing social media action plan
• Getting started

Open Discussion

• Open collaboration and discussion

Support

451 Marketing will offer 6-months of social media support for personnel following strategy development and training session.

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