Mix one part creative, one part design, and one part strong messaging and you have advertising. Well, it's not really that simple but there is a big difference between advertising and just creative design. Creative design can be beautiful, it can be inspiring, it can be shocking but it doesn't necessarily establish a lasting message. If a person cannot remember the product or service you are trying to sell or your brand promise, then your ad has failed. We create great advertising because our ads always do both. We take heart-pounding, palm-sweating creativity and infuse brand and/or fan loyalty. This is how we define advertising that "works" and it's also the only type of advertising that leaves our shop. If you want second best, look somewhere else.
– Michael Munsey
Vice President of Marketing
Silicon Dimensions
