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Navigating Online Review Sites
As people become increasingly reliant on the internet to research, shop, and connect, review sites have become increasingly popular. In 2011, traffic to the top review sites grew by 158%. Not only are review sites growing in popularity, they are viral – 70% of those who read reviews also share them. And, reviews are valuable – they have been shown to boost conversion by 20%.
For many businesses, review sites dominate organic search results making them valuable real estate for the brand and incredibly appealing to the user.
In this whitepaper, we’ll provide you with pointers on how to make the most of your online review site listings. From claiming your business to responding to both positive and negative reviews, we’ll guide you step by step as you navigate online review sites