451CASE STUDIES

forum

FORUM Reopens Stronger After Tragedy

As ground zero to the horrific bombings at the Boston Marathon, closing for four months of renovations, FORUM Restaurant & Bar challenged 451 Marketing to help it reopen stronger than ever, and 451 Marketing knew just what to do.

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mom meet mom

Media Campaign Connects Mom Meet Mom With Moms Nationwide

Preparing to expand nationwide, Boston-based Mom Meet Mom challenged 451 Marketing to spread the word, attract more users, increase its brand awareness and reach its elusive target market of busy and millennial moms.

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surf air

Public Relations Campaign Helps Surf Air Get Off The Ground

With no name recognition and a unique target audience of frequent business travelers, Californian aviation start-up Surf Air challenged 451 Marketing to get the word out about what its service could offer.

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YC Boston Strong

Public Relations Campaign Helps Yankee Candle Honor Heroes

As a Massachusetts-based company, Yankee Candle enlisted 451 Marketing to help it spread hope and strength through its commemorative candle following the Boston Marathon tragedy.

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ABP ads

Digital Advertising Heats Up Spring Sales for Au Bon Pain

To boost hot drink sales at a time when they traditionally tank, 451 Marketing leveraged mobile advertising, social networks and desktop display advertising targeted to the Boston market.

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Bobs

Bob’s Discount Furniture Gets an SEO Makeover

Plagued by a host of technical errors on its newly launched website, Bob’s Discount Furniture enlisted 451 Marketing to turn it into a searchable, relevant resource for its consumers,

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thermacell

Twitter Parties to ThermaCELL’s Bug-Free Lifestyle

Tasked with promoting ThermaCELL’s bug-free lifestyle to new and existing fans, 451 Marketing planned and executed a Twitter party hosted by a popular blogger.

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family circle

451 Marketing’s Media Relationship Pays Off For Yankee Candle

As the brand’s AOR for the past four years, 451 Marketing has launched more than 50 new fragrances for the brand each year and built countless relationships to promote the brand among its target audience: women.

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Amelia

Amelia Rose Earhart Makes Global Headlines

As part of her mission to complete her namesake’s journey – and become the youngest woman to circumnavigate the globe in a single-engine aircraft – Amelia Rose Earhart challenged 451 Marketing to make her name, non-profit foundation and flight into national news, and 451 Marketing launched an aggressive media relations campaign to do just that.

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YC Social

Yankee Candle Social Media Success

As the brand’s AOR for more than three years, 451 Marketing set out to make the brand America’s Most “Liked” Candle with end-to-end social media strategy and management, consisting of comprehensive social listening, real-time responding, compelling content and exciting promotions.

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AZ careers

AstraZeneca Search and Social Campaign

451 prescribes AstraZeneca a search and social remedy.

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project 351

Project 351 Rebrand

451 Marketing captures the eye of the digital-savvy Millennial with bold branding and messaging.

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CHCP Digital

CHCP’s Rebrand and SEO Campaign

Search marketing and design tactics help online career school CHCP graduate to the next level of digital marketing.

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ASC pinterest

Annie Selke’s Pinterest Success

451 Marketing drives online sales and brand awareness for the Annie Selke Companies using Pinterest.

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ariann

Arianna Skincare VIP Media Event

451 Marketing garnered first-rate coverage for Arianna Skincare as a stand-out in the crowded Dead Sea product market.

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netwatch

Netwatch U.S. Launch

Netwatch System was hosting their U.S. launch featuring a keynote speech by the Prime Minister of Ireland. With only three weeks to prepare, 451 Marketing was tasked with pitching, promoting, and executing this high-profile event.

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massbio

MassBio Trade Show Pavilion

451 Marketing designed a 7,700 square foot pavilion on behalf of MassBio to serve as centerpiece for an international convention.

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BBJ

Boston Business Journal Signature Event Social Media

451 Marketing organically increased followers and event buzz for Boston Business Journal’s signature events.

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kettle cuisine

Kettle Cuisine

451 Marketing was Kettle Cuisine’s ideal partner to increase organic search results and enhance brand perception as a premium, gluten-free and all-natural.

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centerville pie

Centerville Pie Company

451 Marketing got Centerville Pie Company into the Super Bowl bet between state governors.

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westin wedding

Westin “Wedding to Remember” Promotion

451 Marketing turns The Westin Copley Place, Boston hotel into a military wedding wonderland.

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yC stars and stripes

The Yankee Candle Company and “Good Morning America”

451 Marketing helps sales soar for The Yankee Candle Company on Good Morning America.

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NECC

Paid Search Gives New England Coffee Company Sales a Jolt

451 Marketing was contracted by New England Coffee Company to increase online brand awareness using a paid search marketing campaign.

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Dancing Deer

Dancing Deer Baking Company Digital PR Campaign

With its busiest sales season looming ahead, Dancing Deer Baking Company turned to 451 Marketing to generate large-scale brand recognition in a limited period of time.

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BVI

Bedford Village Inn PR Repositioning

A long-time luxury destination in New England, the Bedford Village Inn tasked 451 Marketing with increasing their visibility and revamping their image as a resort and culinary destination for a new generation of trendy patrons.

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