451 Marketing News
Mary Smucker-Priest Named Search Engine Marketing Manager at 451 Marketing
Boston (February 11, 2010) —
"I am excited to announce Mary's addition to the 451 Marketing team," Gerritson said. "Mary brings experience and creativity to our group. Her role as Search Engine Marketing Manager will be a vital part of our agency's growth."
At 451, Smucker-Priest will be primarily responsible for creating and managing organic search strategies that will achieve highly beneficial placements for both the firm's business-to-business and business-to-consumer clients. With four years of search engine marketing experience, Smucker-Priest will offer 451 Marketing and the firm's clients a wealth of knowledge about how to increase online visibility to attract new clients.
Prior to joining 451 Marketing, Smucker-Priest served as a Search Marketing Account Manager for over four years at Backbone Media, a search engine marketing and website design firm. There, she was responsible for managing organic and paid search campaigns from concept to fruition for a variety of business-to- business, healthcare and high technology companies. At Backbone Media, Smucker-Priest preserved relationships with high value retainer clients for over three years and boasted a 0% attrition rate.
Previously, Smucker-Priest worked for eight years in nonprofits including Habitat for Humanity and Action for Boston Community Development, and most recently as the Membership Director at Minute Man National Park Association, the nonprofit partner to Minute Man National Park. There, she helped increase membership by 500% through prospect research and outreach. She also created and managed a database of members and prospects, wrote marketing materials and monthly membership newsletters, and organized various special events for the organization.
About 451 Marketing
451 Marketing is a Boston-based communications agency that specializes in social media marketing, public relations, and creative development. The agency creates and implements customized communications campaigns for mid-size to large companies geared towards generating highly qualified business leads. Core competencies include: search marketing (SEO and PPC), social media marketing, traditional and online public relations, search leveraged public relations, Web 2.0 integrated website design and development, content development, and CRM integrations. For more information, visit www.451marketing.com.
