451 Marketing News
HealthWorks hires 451 Marketing to Launch Comprehensive Public Relations Campaign
Healthworks Fitness Centers for Women, Inc. engages Boston Marketing Firm 451 Marketing for their public relations expertise
Boston (January 14, 2009) — HealthWorks Fitness Centers for Women, Inc., the Boston area's premier group of fitness centers for women, has hired 451 Marketing to launch a comprehensive strategic communications campaign that will blend traditional public relations with Web 2.0 marketing and social media communications. 451 Marketing will leverage its keen knowledge of both new and traditional communication channels to promote the benefits of HealthWorks' award-winning fitness centers to current and potential members.
"We are extremely excited to begin working with such a well established and respected company as HealthWorks," said 451 Marketing Principal AJ Gerritson. "Our team will be dedicated to creatively positioning HealthWorks as the premier health and fitness destination for Boston-area women, and we look forward to identifying and engaging the appropriate channels that raise awareness of HealthWorks first-rate staff, programs and services."
With locations in Back Bay,
About 451 Marketing
451 Marketing is a Boston-based communications agency that
specializes in social media marketing, public relations, and creative
development. The agency creates and implements customized
communications campaigns for mid-size to large companies geared towards
generating highly qualified business leads. Core competencies include:
search marketing (SEO and PPC), social media marketing, traditional and
online public relations, search leveraged public relations, Web 2.0
integrated website design and development, content development, and CRM
integrations. For more information, visit www.451marketing.com.
