451 Marketing News
Vitale Caturano Hires 451 Marketing to launch Integrated Public Relations Campaign
Boston Tax Firm Vitale Caturano hires Boston Marketing Firm 451 Marketing
Boston, MA (September 29, 2008) — Vitale Caturano, New England's largest regional full service CPA, business advisory and consulting firm, has hired 451 Marketing to launch a 12-month integrated lead-generation campaign that includes traditional public relations, marketing, search engine optimization, web 2.0 marketing, and social media.
"Vitale Caturano is one of the fastest growing companies in New England because of their commitment to being at the forefront of their industry. This new relationship they have forged with our firm is yet another testament to that commitment." says 451 Marketing Principal AJ Gerritson. "Our superior expertise in new media communications will be reflected in Vitale's continued and growing success".
451 Marketing will utilize other cutting edge marketing approaches like search leveraged public relations on behalf of Vitale Caturano. The 451 Marketing team will accurate identify relevant social media channels where current and prospective Vitale clients retrieve and share information and formulate a revenue-centered approach utilizing those channels to push company messaging. Possible social media channels to be utilized include: Blogs, multimedia, social media news releases, book marking, news sharing, and social media websites.
About Vitale Caturano
Vitale Caturano is New England's largest regional full service CPA, business advisory and consulting firm, serving emerging and mid-market companies for 30 years. Clients with complex requirements in a wide array of industries turn to us for our expertise, innovative thinking and client-first service approach. We offer a comprehensive array of services--including technology consulting and personal wealth management--that are tailored to unique industry requirements. In addition, our public company audit practice serves more than 30 companies with an aggregate market capitalization of over $2.6B.
About 451 Marketing
451 Marketing is a Boston-based communications agency that specializes in social media marketing, public relations, and creative development. The agency creates and implements customized communications campaigns for mid-size to large companies geared towards generating highly qualified business leads. Core competencies include: search marketing (SEO and PPC), social media marketing, traditional and online public relations, search leveraged public relations, Web 2.0 integrated website design and development, content development, and CRM integrations. For more information, visit www.451marketing.com.
