451 Marketing News
Strategic Partnership Creates Powerful Outsourced Sales Engine
Boston Marketing Firm 451 Marketing and Technology Sales Leads Join Efforts to Maximize Value
Waltham, MA (June 02, 2005) — 451 Marketing and Technology Sales Leads have announced their new strategic partnership to create the complete outsourced sales engine. This partnership brings together 451 Marketing's award-winning creative staff and Technology Sales Leads' revenue-generating IT prospectors in a venture that unites and evolves their complementary marketing and sales services.
"Emerging or established companies will see the immediate value and return from this new partnership", says AJ Gerritson, Principal at 451 Marketing. "Our agency focuses on communicating value through many sales-focused media. Having our creative staff work in unison with TS Leads' lead development team was an obvious extension of both agencies' core competencies. Combining services such as direct mail or e-mail campaigns with dedicated callers will enable our clients to retain full marketing and sales teams at a fraction of 'in house' costs."
451 Marketing and TS Leads will offer companies sales-focused campaigns that run for six-, nine- or twelve-month periods, as well as mini-campaigns to drive lead generation around specific events. Both agencies work primarily with technology-oriented clients and have proven expertise communicating their clients' value propositions to many verticals.
"Our two companies have realized impressive ROIs for both early-stage companies, as well as more established firms," says Kyle Hegarty, Vice President of Technology Sales Leads. "This partnership helps streamline our clients' ability to plan, develop and manage their sales and marketing campaigns and go-to-market strategies. We're thrilled to grow our solutions offerings with 451 Marketing."
For more information, please contact Technology Sales Leads at moreinfo@tsleads.com.
About Technology Sales Leads (http://www.tsleads.com)
Technology Sales Leads specializes in working with large and small organizations throughout the world to increase sales, bring in new customers, and improve sales performance by using proven sales management techniques and lead generation services. TS Leads systematic method of generating sales leads helps sales teams spend more time with companies that are looking to buy.
About 451 Marketing
451 Marketing (www.451marketing.com) -The Leader in New Media Communications - is one of the premier lead generation agencies in the country that utilizes cutting-edge communication techniques on the web. The firm's areas of expertise include branding, public relations, SEO/PR (search-leveraged public relations), PR 2.0 (public relations through social media), advertising, and marketing. 451 Marketing's experienced team takes a revenue-centered approach for all of their clients, developing out-of-the-box solutions that solve real business problems and broadcasting clients' messages effectively to any audience or media outlet. 451's experienced staff works to produce and implement unique and effective communications strategies that raise and bolster a client's public profile, while simultaneously driving new leads and business.
