451 Marketing News
Off the Air with Matt Siegel and Billy Costa
Boston Marketing Firm 451 Marketing launches "Off the Air with Matt Siegel and Billy Costa"
Boston (October 16, 2006) — The 451 Marketing Team is proud to announce the launch of Matt Siegel and Bill Costa's first independent corporate venture, "Off the Air with Matt Siegel and Billy Costa". The duo enlisted the expertise of 451 Marketing to promote their new endeavor, which will bring the DJs live and in-person to speak at special events around the area. The 451 Marketing team produced a glossy, full-color mailer capturing the sophisticated-fun the pair is known for. The mailer brings to life Siegel and Costa's unique personalities and provides event planners a bold, direct look at the impact of these two DJs on Boston's pop culture.
To view this piece and other direct mail pieces, view http://www.451marketing.com/451Portfolio_DirectMail_1006.pdf
More about "Off the Air":
Matt Siegel and Billy Costa have dominated Boston morning radio for more than 20 years with their award-winning show, "Matty in the Morning". Now, "Off the Air" captures Siegel and Costa independent of their radio show, in person. Marconi Award winner for national radio personality, Matt Siegel is repeatedly named among the nation's top DJs by Billboard Magazine. KISS 108 News and Entertainment Director Billy Costa is the winner of the AP Award for Entertainment TV and the current host of TV Diner. Together, the notorious pair present "Off the Air with Matt Siegel and Billy Costa", bringing decades of entertainment experience with them. For more information, contact Lisa Roach at (781) 393-7767 or email LisaRoach@earthlink.net.
About 451 Marketing
451 Marketing (www.451marketing.com) -The Leader in New Media Communications - is one of the premier lead generation agencies in the country that utilizes cutting-edge communication techniques on the web. The firm's areas of expertise include branding, public relations, SEO/PR (search-leveraged public relations), PR 2.0 (public relations through social media), advertising, and marketing. 451 Marketing's experienced team takes a revenue-centered approach for all of their clients, developing out-of-the-box solutions that solve real business problems and broadcasting clients' messages effectively to any audience or media outlet. 451's experienced staff works to produce and implement unique and effective communications strategies that raise and bolster a client's public profile, while simultaneously driving new leads and business.
