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ORA Clinical Research & Development Enlists 451 Marketing's Tradeshow Expertise
Boston Marketing Firm 451 Marketing has been hired by ORA, Inc. for Creative Expertise

Boston (February 16, 2006) — ORA, Inc., a company dedicated to the research and development of medical devices and drugs for the ophthalmic pharmaceutical industry, announced earlier today that they have sought out the team at 451 Marketing to help prepare for a number of upcoming tradeshows. Specifically, the creative team at 451 will be planning, creating, and designing the graphics for a 20 foot tradeshow booth as well as managing the actual production of the booth.

ORA, is a full-service contract research organization that will work with its clients on any aspect of drug or device development.

"Our company has grown steadily over the years due to our differentiators and our vast array of services. We are now looking to really accelerate our growth through our marketing efforts; it's the reason why we hired 451. Their reputation is outstanding", Joshua Moriarty, Manager of Business Development & Marketing at ORA, Inc.

451 Marketing has also been asked to redesign the company's website.

About ORA, Inc.
ORA Clinical Research and Development is a North Andover, MA based clinical research organization founded by Dr. Mark Abelson. ORA is an internationally renowned organization with a core expertise in eye care products and has helped to develop some of the leading prescription and OTC eye care products available. ORA has extensive experience in the areas of allergy, dry eye, glaucoma, anti-infective and anti-inflammatory treatments. ORA's ability to act as a virtual R&D unit for both startup and established clients, through its knowledge of the market and relationships with manufacturing facilities, allow for a complete start to finish offering, frequently assisting clients in business planning, pipeline development, product marketing, licensing and venture capital interfacing.
(http://www.oraclinical.com/)


About 451 Marketing
451 Marketing (www.451marketing.com) -The Leader in New Media Communications - is one of the premier lead generation agencies in the country that utilizes cutting-edge communication techniques on the web. The firm's areas of expertise include branding, public relations, SEO/PR (search-leveraged public relations), PR 2.0 (public relations through social media), advertising, and marketing. 451 Marketing's experienced team takes a revenue-centered approach for all of their clients, developing out-of-the-box solutions that solve real business problems and broadcasting clients' messages effectively to any audience or media outlet. 451's experienced staff works to produce and implement unique and effective communications strategies that raise and bolster a client's public profile, while simultaneously driving new leads and business.