451Events
451 Marketing’s AJ Gerritson and Francis Skipper will be presenting at the 2012 Restaurant Symposium: Marketing with Emerging Technologies.
Session 1: Five Pillars of Effective Branding
9:30-10:15am
Jim Fisher of Triumph Revenue Advisors, Ed Doyle of Real Food Consulting
Caitlin Simmons of Boloco, and AJ Gerritson of 451 Marketing
Panelists will cover the key branding elements and present case studies of various restaurants that have succeeded in effective brand positioning and selling.
Quick Fire Marketing Challenge
10:30am-12:00pm
AJ Gerritson of 451 Marketing
A fun and interactive workshop where you will become a marketing consultant for various restaurant concepts and develop a brand based upon a unique restaurant scenario.
Session 3: Using Emerging Technologies for Targeted Marketing and Promotional Campaigns
2:15-3:15pm
Francis Skipper, 451 Marketing
A discussion about how the finding and sharing of information about restaurants has changed dramatically, and how the presence of mobile apps, location-based services and local search have taken center stage as smartphones and tablets increasingly dominate the mobile landscape. We’ll take a look at some new tools, their implementation, best practices and analytics that can make marketing and promotional campaigns more targeted and user-friendly.