Direct Response Marketing Agency

Direct Response Marketing is considered to be one of the most accurate forms of marketing. Direct response marketing, is in essence, marketing directly between the advertiser and consumer. Direct Response marketing comes in numerous forms, but the two primary forms that are utilized the most are telemarketing and direct mailing. Telemarketing is when a salesperson pursues a consumer to buy a product either through the phone or through face to face contact. Direct mailing is an ad campaign done by mailing a massive amount of mail to various recipients. This is a widely used form of marketing because it is very cost effective to the corporation. It is designed to solicit a specific response which is solid and quantifiable. Direct Response marketing can be measured by four qualities and those are:

1. An Offer
2. Sufficient information for a consumer to make a decision
3. An explicit “call to action”
4. Means of response

A prime example and one of the most common forms, of direct response marketing is the infomercial. An infomercial, if successful, will encompass the previous four aforementioned points and will be able to generate a successful level of sales. The epitomic infomercial is George Foreman and his selling of his George Foreman grill.

451 Marketing, a premier Boston Marketing Firm, specializes in direct response marketing. As a direct response marketing firm, 451 can aid you in facilitating your needs for your direct mailing campaign as well as help you create an e-marketing campaign, to help you expand your campaign to the online realm.