Case Studies

Mom Meet Mom (Hello Mamas)

Innovative startup Hello Mamas (formerly Mom Meet Mom), a social networking site for moms, turned to 451 Marketing to drive awareness around its national launch.

Challenge

Mom Meet Mom is a unique social networking site that connects moms via geolocation and personality matching technology

After a successful soft launch in Boston, Mom Meet Mom needed a strategic partner to help debut it’s unique and innovative service on the national stage.

Strategy & Tactics

451 Marketing executed a proactive media relations campaign to launch the Mom Meet Mom among national media who appeal to their target demographic: moms and Millennial moms. 451 Marketing:

  • Positioned the service as the first-to-market online forum leveraging sophisticated proprietary matching technology.
  • Crafted a compelling brand story surrounding the personal experiences of the brand’s three founders: three moms who struggled to find compatible moms who could share their experiences.
  • Crafted a thorough and national media list that targeted general interest, technology and mom-focused outlets across multiple channels – broadcast, digital and print.
  • Media trained the Mom Meet Mom executives for on- and off-screen interviews.
  • Established Mom Meet Mom’s thought leadership by pitching the results from a joint consumer survey conducted by Mom Meet Mom, dating website AYI.com and single mom lifestyle expert Kerri Zane.

265

Media Hits

254 million

Impressions

3000%

Increase in Monthly Visitors

1940%

Increase in Membership

MMM Coverage

Results

Coverage: 451 Marketing secured 265 media hits with more than 254,000,000 impressions in national media coverage including Good Morning America, The Huffington Post, USA Today, Yahoo Shine, Pop Sugar, TechCrunch, Fox News, Daily Candy and Babble.

Site Traffic & Page Views: Before 451 Marketing, Mom Meet Mom had 2,500 monthly visitors and 16,000 unique page views. Today, the site has more than 90,000 monthly visitors and more than 600,000 page views.

Membership: Before 451 Marketing, Mom Meet Mom had 1,800 users. Today, it has more than 35,000 in ALL 50 states. This represents more than a 1,940% increase.

MMM1

MMM2