Innovative startup Hello Mamas (formerly Mom Meet Mom), a social networking site for moms, turned to 451 Marketing to drive awareness around its national launch.
Mom Meet Mom is a unique social networking site that connects moms via geolocation and personality matching technology
After a successful soft launch in Boston, Mom Meet Mom needed a strategic partner to help debut it’s unique and innovative service on the national stage.
451 Marketing executed a proactive media relations campaign to launch the Mom Meet Mom among national media who appeal to their target demographic: moms and Millennial moms. 451 Marketing:
Coverage: 451 Marketing secured 265 media hits with more than 254,000,000 impressions in national media coverage including Good Morning America, The Huffington Post, USA Today, Yahoo Shine, Pop Sugar, TechCrunch, Fox News, Daily Candy and Babble.
Site Traffic & Page Views: Before 451 Marketing, Mom Meet Mom had 2,500 monthly visitors and 16,000 unique page views. Today, the site has more than 90,000 monthly visitors and more than 600,000 page views.
Membership: Before 451 Marketing, Mom Meet Mom had 1,800 users. Today, it has more than 35,000 in ALL 50 states. This represents more than a 1,940% increase.