451 Marketing was founded in 2004 by two forward-thinking interactive marketing veterans who recognized the steep decline of traditional media and the rapid emergence of new media technologies. They wanted to create a communications agency that could offer companies a way to better connect and engage their customers through a combined new media and traditional communications approach that utilized both advertising and public relations. Their thoughts - Why risk having a company's brand identity lost in translation between the ad agency and the PR firm and why have it promoted ineffectively using outdated tactics?

In the past, the thought of a traditional ad man working hand-in-hand with the seasoned "spinmeister" was simply unheard of. The two worked in distinctly separate worlds using many practices that are becoming obsolete. With this recognized steep decline of traditional media and the rapid emergence of new media technologies, the line between advertising and public relations has become blurred. In this brave new world the internet is king – people expect their information now and they want to be engaged. Bloggers and "Wikis" have replaced news correspondents and search engines have supplanted the phonebook. Spending the majority of your $1 million ad budget on a prime-time network television commercial buy no longer makes sense when there are now hundreds of cable channels to choose from and most people are digitally recording their favorite shows and skipping the commercials. While the agency dinosaurs are scrambling to reinvent themselves, 451 Marketing has emerged as The Leader in New Media Communications.

451 has created a targeted and fully-integrated communications approach that harnesses new technology to ensure that a client’s message breaks through the noise and is heard clearly by their customers.

What's the significance of the number 451?

No it's not the address of our first office (would you really want to hire an agency that was that obvious?). No it's not our number of employees...yet. And no, it's not because when added together the numbers equal a Perfect 10 (although Nick is a big Sudoku fan!). The number actually comes from nature - 451 degrees fahrenheit is the temperature at which paper burns. We've found that the brands that we create and communicate are so hot that they're too hot for paper. That's why we've focused our attention on new media – the newspapers didn't appreciate it.