SEM Data Analyst

Posted on 02/1/17
Job Description:


Title: Data Analyst | Digital Marketing Agency

Reports to: Director of Paid Media

Experience: 1-3 years’ experience in the digital marketing field

Required education: Bachelor’s degree

Office location: Boston’s North End

Client-facing: Yes

Do you love numbers? Does the thought of deep diving into data trends get you out of bed in the morning? Are you a self-starter with an entrepreneurial outlook on your career path? Then 451 Marketing may be the answer.

We are seeking an entry to mid-level, full-time Data Analyst to work in conjunction with the paid, social and SEO teams on everything numbers. Here, you’ll use your detail-oriented and “don’t-stop-till-you-figure-it-out” attitude to grow the business and yourself. In this new position, we are looking to find a one-of-kind person who can pull, create and analyze reports from multiple digital platforms, perform deep data dives as needed, and has experience with all things tracking. This role will be focused on aiding the teams to determine data trends and CRO – with the ultimate goal of improving client efficiency in digital marketing strategy.

What are the top five reasons to take the next step in your digital career with 451 Marketing?


5. We’re THAT good and we’re growing.

In 2004, our partners founded 451 Marketing right here in Boston with the ambitious goal of making people fall “crazy-in-love” with brands. We’ve done just that, with a synergistic blend of services including digital marketing (SEO, PPC), public relations, content marketing, media buying and advertising, creative development and experiential event planning. Today, our staff of 50+ serves a diverse and growing roster of regional, national and global clients. Our relentless focus on creative and integrated solutions has helped us win more than 28 industry awards since 2014, including SABRE Award finalist for Boutique Agency of the Year, Social Media Club Awards finalist for Best Agency, and Ragan’s PR Daily Digital Award winner for Best SEO.

4. We’ll help you stay at the forefront.

We prioritize you staying ahead of new developments in digital marketing by supporting participation in conferences and seminars. We’ll also encourage you to grow as a thought leader in digital marketing, sharing your knowledge via Twitter, 451’s blog or industry organizations and forums. Beyond that, our monthly digital learning sessions will continue to expose you to innovative, multi-channel work being done across the whole agency.

3. We’ll give you more room to advance.

With a record of impressive growth and promotion from within, there is plenty of opportunity to continue to grow along with us.

2. This job comes with both friends and benefits.

Along with healthcare plans (with employer-reimbursed deductibles), a dental plan and 401(k) with company match, 451 Marketing offers an array of benefits that show our appreciation for a job well done. Some of our most beloved perks include pizza Fridays, a smoothie bar, bottomless snacks, a dog-friendly office and our summer Fridays program (up to two Fridays off from June thru August that do not count against your annual PTO accrual). Both our two-legged and four-legged coworkers are the best!

1. We didn’t lead this posting with a lame headline about “optimizing” your career.

What will you be doing as a Data Analyst?


  • Supporting paid media, social and SEO teams with data pulls/ad hoc reports and trend analysis
  • Delivering scheduled reports from multiple digital platforms for internal and client uses
  • Analyzing large data sets to determine trending and insights
  • Present findings and analyses in the data for both internal and external purposes
  • Installing and troubleshooting tracking pixels for new clients and new campaign launches
  • Assisting in writing and implementing scripts as needed


What are our requirements for the ideal Data Analyst candidate?


  • Ongoing motivation to learn and improve yourself and your approach data analytics
  • Experience with tag management systems (GTM, GA etc.) and the ability to install and QA tracking pixels
  • Experience in writing/implementing/troubleshooting scripts, such as GA enhanced ecommerce, Facebook custom events, AdWords dynamic remarketing tags, etc.
  • Working understanding of display, mobile, attribution, social, PPC and SEO
  • Strategic thinking and problem solving skills
  • Strong written, oral and organization skills (ability to communicate internally and externally is a must)
  • Desire to be the analytical lead within the digital team, driving new ideas and thought leadership
  • Advanced knowledge of Excel, including vlookup, pivot tables etc.
Even better (but not required)


  • You are Google Analytics, Google AdWords, Hubspot certified
  • You have experience with other analytics platforms such as Hubspot, Adobe, Tableau


Visit to learn more about our team members, our work and our ongoing commitment to give back to our communities (#451Cares). To jumpstart your career in SEO, send your resume and cover letter to

451 Marketing is committed to the principle of equal employment opportunity and to the values of diversity, respect and open mindedness that are the foundation of our creativity and teamwork.  

Under no circumstances will 451 Marketing discriminate against qualified persons on the basis of race, color, religious creed, retaliation, national origin, ancestry, sexual orientation, gender, disability, mental illness, genetics, choice of health insurance, marital status, age, veteran status, or any other basis prohibited under applicable law. All applicants for employment and employees are reviewed on their individual qualifications for a position.

Applicants, as well as position incumbents, who become disabled as defined under the Americans with Disabilities Act must be able to perform the essential job functions (as listed) either unaided or with the assistance of a reasonable accommodation to be determined by management on a case by case basis.


Submit your resume and cover letter to Vanessa Mariscal: