Public Relations Account Executive

Posted on 02/2/17
Job Description:

Title: Account Executive
Reports to: Senior Account Executive and Executive Vice President

About 451 Marketing:

451 Marketing is a national award-winning communications agency that specializes in public relations, social media marketing, search marketing, paid digital marketing, creative development, and event marketing and management for consumer and business-to-business brands. Headquartered in Boston our agency works with companies to drive sales, create awareness, engage audiences, and build loyalty through a cutting-edge integrated communications approach.

Right candidate should be a self-starter and entrepreneurial.

Job Discription:

The Account Executive (AE) has over three years of public relations agency experience. The AE serves as a primary client contact, handling the execution of the tactical and strategic elements of 451 Marketing’s Hospitality public relations campaigns. The AE reports directly to the Senior Account Executive and Executive Vice President. The AE may also work closely with 451 Marketing’s social media team to facilitate integrated communications campaigns.

The AE has a strong grasp of the tactical execution of a public relations campaign and continues to develop and refine strategic skills by working closely with Senior Account Executives and Account Directors to develop and implement a successful PR campaign. AEs should think and act more strategically and proactively than Assistant Account Executives and Account Coordinators. AEs should have demonstrated leadership skills through their work with Account Coordinators and support staff.

  • Develop a strong relationship with client contact(s); act as back-up to Vice President and Senior Account Executives
  • Develop and maintain successful relationships with key media members
  • Identify, pitch and follow-up with editorial opportunities and new media opportunities
  • Continually look to identify various client opportunities
  • Attend in-person press meetings with clients
  • Write press kit documents as well as news releases and pitch letters
  • Develop press tour schedules, appointments; secure meetings at trade shows
  • Develop tactical plans for clients, as needed
  • Oversee monthly and quarterly PR reports
  • Keep abreast of each client’s industry; competition and coverage
  • Assist in managing Account Coordinators and interns as assigned
  • Work with social media team when appropriate
Job Specifications/Qualifications:
  • Bachelor’s degree
  • Two to five years of Hospitality public relations agency experience strongly preferred
  • Experience in the hospitality industry preferred

Submit your resume and cover letter to Vanessa Mariscal: