Digital Advertising Lead

Posted on 02/1/17
Job Description:


Title: Data Analyst | Digital Marketing Agency

Reports to: Director of Digital Advertising

Experience: 3+ years’ experience in Digital Advertising, preferably in an agency environment

Required education: Bachelor’s degree

Office location: Boston’s North End

Client-facing: Yes

If you have a sharp, strategic mind, great leadership and communication skills and at least three years of Digital Advertising campaign management experience (Search Engine Marketing, Social Media Advertising and Digital Display Advertising), our Digital Advertising Lead position will give you the meaningful and visible role you deserve. You will shape the digital marketing strategies of well-known brands; ensure client programs are effectively executed, monitored and optimized; build positive and consultative client relationships; recognize, pursue and implement opportunities to serve clients with fully integrated programs across agency channels such as Search Engine Optimization (SEO) and Public Relations (PR); and keep our Digital Advertising team at the leading edge of tools and best practices.

What are the top five reasons to bring your Digital Advertising career to 451 Marketing?


5. We’re THAT good and we’re growing.

In 2004, our partners founded 451 Marketing right here in Boston with the ambitious goal of making people fall “crazy-in-love” with brands. We’ve done just that, with a comprehensive blend of services including digital marketing (digital advertising , SEO, online reputation management, social media and content), public relations,, influencer programs, media buying and advertising, creative development and experiential event planning. Today, our staff of 70+ serves a diverse and growing roster of regional, national and global clients. Our relentless focus on creative and integrated solutions has helped us win more than 28 industry awards since 2014, including SABRE Award finalist for Boutique Agency of the Year, Social Media Club Awards finalist for Best Agency, and a PubClub Gold Bell Ringer Award for Paid/Earned/Owned Communications.

4. We’ll support you in becoming a thought leader.

We prioritize staying at the forefront of new developments by supporting our team members’ attendance at conferences and seminars. We’ll also encourage you to grow as a thought leader in digital advertising, sharing your knowledge via Twitter, 451’s blog or industry organizations and forums. Beyond that, our monthly digital learning sessions will expose you to innovative, multi-channel work being done across the whole agency.

3. We’ll give you a path to advance.

With a defined career track and a record of promotion from within, there is plenty of opportunity to grow along with us.

2. This job comes with both friends and benefits.

Along with health care plans (with employer-reimbursed deductibles), a dental plan and 401(k) with company match, 451 Marketing offers an array of benefits that show our appreciation for a job well done. Some of our most beloved perks include pizza Fridays, a smoothie bar, bottomless snacks, a dog-friendly office and our summer Fridays program (up to two Fridays off from June thru August that do not count against your annual PTO accrual).

1. Unlike your significant other, we think it’s super sexy that you can pack intrigue and a CTA into 70 characters and mine an SQR report like a PPC hero.

What will you be doing as a Digital Advertising Lead?
  • Supporting paid media, social and SEO teams with data pulls/ad hoc reports and trend analysis
  • Meet with clients to determine their objectives and goals for SEM, Social Advertising and Digital Display Advertising campaigns
  • Collaborate to develop the most effective and cost-efficient digital ad strategy based upon those objectives, making recommendations of ways to meet and exceed client goals
  • Work with 451 colleagues to integrate digital advertising campaigns across multiple agency channels such as SEO and PR
  • Provide hands-on oversight of team members as they plan, build and execute integrated digital advertising campaigns across multiple channels, including account setup, strategy development, organization and management
  • Manage ongoing optimization efforts, including overseeing daily management of IOs and campaign budgets, on-site conversion actions, ad creative, bid management and negative keyword strategies
  • Oversee tracking and reporting on campaign results and perform ad hoc data analysis
  • Stay informed about industry trends and best practices and understand how they can be applied to accounts
  • Mentor junior staff members and provide education as needed
  • Manage existing vendor relationships and research new vendors to help achieve client goals
  • Regularly meet with clients to keep them updated on account performance and proactively ensure goals are being met
What are our requirements for the ideal Digital Advertising Lead candidate?
  • Deep knowledge of digital advertising opportunities across SEM, Social Advertising and Digital Display Advertising, particularly Google AdWords and Facebook
  • Comprehensive campaign management experience and deep understanding of:
  • Setting up digital ad accounts from scratch
  • Strengths and weaknesses of various targeting methods ranging from keywords to demographics to remarketing, and everything in between
  • Working with clients to identify Key Performance Indicators (KPIs) and strategically executing to meet those goals
  • Ability and desire to own customer relationships and success, lead teams, share knowledge and mentor colleagues
  • Advanced reporting skills, including proficiency with Excel
  • Ability to identify trends and determine key findings and insights through data analysis
  • Excellent communication and presentation skills
  • Ongoing motivation to learn and stay at the forefront of a field that is always changing


Even better (but not required)
  • Advanced AdWords and Bing Editor skills
  • Google Tag Manager experience
  • Experience with Paid Search Platforms like Marin, Kenshoo, DS3
  • Working knowledge of display networks and programmatic advertising
  • Intermediate understanding of HTML, CSS and JavaScript

Visit to learn more about our team members, our work and our ongoing commitment to give back to our communities (#451Cares). To jumpstart your career in SEO, send your resume and cover letter to

451 Marketing is committed to the principle of equal employment opportunity and to the values of diversity, respect and open mindedness that are the foundation of our creativity and teamwork.  

Under no circumstances will 451 Marketing discriminate against qualified persons on the basis of race, color, religious creed, retaliation, national origin, ancestry, sexual orientation, gender, disability, mental illness, genetics, choice of health insurance, marital status, age, veteran status, or any other basis prohibited under applicable law. All applicants for employment and employees are reviewed on their individual qualifications for a position.

Applicants, as well as position incumbents, who become disabled as defined under the Americans with Disabilities Act must be able to perform the essential job functions (as listed) either unaided or with the assistance of a reasonable accommodation to be determined by management on a case by case basis.


Submit your resume and cover letter to Vanessa Mariscal: