Web 2.0 Design and Development
Want to know how long our team has been building and designing websites? Well, since three-minute flash intros were cool. Obviously, over the years, a lot has changed. Today, people are no longer satisfied with reading an online version of your corporate prospectus. Individuals want to actually engage with your company through your site in order to begin a conversation.
With this in mind, your prospects and customers should be able to find your website through search engines, social media and online news media. They should be provided the opportunity to promote your website quickly and easily through “sharing” technology. So for your website to be most effective, it must act as a digital hub rather than a static online brochure. To provide real value in today’s world of Web 2.0, you need to ignite with fresh content that fosters conversation with your target audience.
With the advent of social networking sites, push button publishing (blog platforms like Wordpress), RSS feeds, and social bookmarking and video sharing websites, organizations have been afforded a great opportunity to stay connected with a target audience through preferred channels. Understanding how to design scaleable websites that utilize the right Web 2.0 design elements is what sets our award-winning interactive team apart.
When we begin a project, all of our team’s core capabilities are marshaled for our clients. We consider or perform the following:
- Audience segmentation
- Persona development
- Competitive analysis
- User experience
- Information architecture
- Community development
- Cross platform integration
- Search engine optimization
- Social media optimization
- Content management
- Online public relations (PR 2.0)
This is why our firm is different from the rest, and can deliver more customers to your organization. If you would like to begin a conversation with one of our strategists, contact us today!
