Internet Marketing Services:
SEO, SEM and PPC

451 Marketing is the best Boston SEO company for companies who need solid internet marketing strategies, implementation, and tracking. Our Internet marketing clients range from Boston-based B2C companies to international B2B companies and everything in between.

So, what exactly is internet marketing? Internet marketing can really include anything from banner advertisements to social media marketing to search marketing. Search marketing, comprised of search engine optimization (SEO) and pay-per-click (PPC) advertising, has become a critical piece of any marketing plan. You may have a website, but is it being found? More to the point, is it being found by the right people?.

If you are considering beginning or building on an existing Internet marketing campaign, you may be wondering:

• How do I develop a search marketing strategy that is tied to business objectives?
• Do I need to do SEO, PPC, or both?
• How much time and internal resources do I need to dedicate to an effective campaign?
• What keywords are relevant to my organization and industry?
• How can I measure results and ROI?

When a sound strategy is developed, search marketing can help you accomplish many goals for your organization including: creating awareness, generating leads, positioning your company as a thought leader, increasing revenue, aiding employee recruitment, improving brand and website visibility, increasing the quality and number of visitors to your website, heightening trust in your brand and aiding business development efforts. Our reporting and data analysis presentations are a key part of the whole process and can help to measure each one of these goals.

An Integrated Approach

What many people don’t understand or take advantage of is that SEO and PPC can be used together to inform the overall internet marketing strategy. PPC is a great tool to test if keywords will actually perform well enough to be used in an SEO strategy. PPC data is also useful in helping to determine what messaging resonates with potential customers. Working with a Boston SEO Company like 451 Marketing will enhance your online efforts, and can even help inform offline marketing efforts and messaging.

Search engine optimization is the process of improving the volume and quality of traffic to a web site from search engines in the “natural” results, or those that are not paid or sponsored. As an Internet marketing strategy, SEO considers how search engines work and what people search for. The keyword research process, conducted in tandem with each client, is the foundation for the success of the whole campaign.With this information in hand, the process of optimization primarily involves the editing of web site content and HTML coding to increase the site’s relevance to specific keywords and removal of any barriers that could hinder indexing activities of search engines. It also involves regularly increasing the number of external “inbound” links that point back to pages on your website.

PPC, on the other hand, is an internet advertising model. Advertisers pay only when their ad is clicked. With search engines, advertisers bid on keyword phrases that are relevant to their audiences. PPC ads are triggered when a keyword query matches a keyword the advertiser is bidding on. Such advertisements are called “sponsored links” or “sponsored ads,” and appear adjacent to, or above, organic results on search engine result pages.

An integrated marketing strategy should always be able to demonstrate success. We work with you to define goals and figure out the best way to track these via analytics programs, call tracking, and other creative avenues. The benefits of Internet marketing are significant, though the development and implementation of the strategies may seem daunting. That’s why our Boston SEO agency is a great place for you to start. Our job is to answer all of your questions (like the ones above), and to help you start understanding how and why you need to be involved in SEO.

To see if we are a good fit for your organization, you can call, email, inmail, fax, friend, @ reply, DM (once we follow you), comment on our blog, send a smoke signal, release a carrier pigeon, or just click on the link below. We look forward to engaging in a meaningful conversation with you!