Public Relations is Becoming PR 2.0
Over the past decade we have witnessed a global shift in the way that people receive and share information. With traditional media outlets in decline and new media on the rise, Bob Dylan’s famous words “the times they are a-changin” could aptly be used to describe how this rapidly evolving landscape is transforming the field of public relations to what has been coined PR 2.0 or public relations 2.0.
Consider the following...A recent study conducted by Forrester Research found that 3 out of every 4 Americans utilize social media technology. In another study by Nielsen, researchers discovered that social media usage is now more popular than personal email. To further the point, while the The New York Times has less than 1 million readers per day, popular blogger and Twitterer Heather Armstrong (www.Dooce.com) has over 1.44 million followers on Twitter alone (not even counting her blog subscribers). Could someone make a case that Heather Armstrong has more influence over the public than the New York Times? Maybe? What about business related blogs? SeekingAlpha.com, a blog dedicated to the financial markets, investing trends and opinions, has over 1.4 million unique subscribers per month. Compare that to the Wall Street Journal’s print readership of 2.1 million. The blog’s numbers are smaller in comparison, but still quite impressive. With these numbers and trends in mind, wouldn’t it make sense to work with a firm highly skilled in both traditional and digital public relations?
451 Marketing possesses PR 2.0, social media marketing, and search engine optimization expertise that you will rarely find under one roof. Our team of skilled communications professionals comprises a perfect balance of seasoned public relations practitioners and experienced digital marketing experts. We leverage these complimenting proficiencies to develop multifaceted communications campaigns that both garner traditional media coverage and engage highly influential new media influencers and bloggers. Moreover, we generate greater visibility for our clients through search marketing strategies that we apply to our press release distribution. Unlike those traditional PR shops that subscribe to the “any press is good press” maxim, we at 451 Marketing focus our efforts on the traditional and new media outlets that reach and connect with your target audience and effectively drive business to your company. If you are looking for an innovative partner to help you take your company’s public relations program to the next level, then you need to work with an agency that is not trapped in the past.
Call us to learn more about PR 2.0; we are different.
